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Marketing

Marketing - Benchmarking - Merchandising

What is the Marketing?

I process by means of which the different entities insurance companies promote the affiliation to the SGSSS, which includes the evaluation of markets and the actions of promotion of the sale.

Benchmarking

Methodology that promotes the incorporation in the companies of practical and successful methods, it doesn't care where they are. It incites to be creative by means of the strategy copy, products and processes applied in other areas, not necessarily similar to that of the company that implants them.

Merchandising

Group of studies and technical of application taken to the practice, in a combined or separate way, for distributors and makers with object of to increase the profitability of the sale point and to give bigger exit to the products, by means of a permanent adaptation of the selection to the necessities of the market and the appropriate presentation of the goods. Institute French of the Merchandising

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