6. Strategic maps: Relate Cause - Effect

With all certainty, the strategic map constitutes one of the basic elements on those that the BSC settles. The configuration of the same one is not easy, it requires a good analysis on the part of the Address of the objectives that you are sought to reach and that, truly, they are in syntony with the strategy.

The process of configuration of the same one is not identical in all the companys, it maintains a component of effort and very important creativity and, in fact, they don't express mathematical relationship some, it is not something determinista.

It is important to make stress in that the relationships that settle down in a map of these characteristics are among objectives, don't enter indicators, these last they are good us for the mensuration of the objectives.

He/she comes off of all this that the fact of carrying out an effort in the preparation of the strategic map, provides a learning for the team that is trying to implant the BSC, and it favors it that all join and focus toward the strategy of the company.

In the graphic No.4-Strategic Map 1-a good example of a chain of relationships CAUSE-EFFECT is presented in any company.

If we look from below the figure, in the area of Learning-growth (ACr) the company could settle down initially as interesting objective a series of Plans of incentives, so that the employees they are more satisfied with its work and be more efficient if it fits.

In that way, it doesn't fit doubt that the Quality of the service would be increased, being this a key objective of the area of internal Processes (PRI) of the organization.

Everything is derived in the biggest client's satisfaction, that that consequently can end in a remarkable fidelización of the clientele, aspect very care in the area of Clients (Cli).

Finally, it generates high sales that make increase the benefits, in certain way, we are impacting in the Strategy of Growth of the company, what derives in a bigger profitability and a creation of important value, significant aspects of the Financial area (End) of the company.

 HERE GRAPH

With the previous example it is pointed out that inside what is the global configuration of a strategic map, it should be had to consider several Lines strategics. To see Graphic No.5.

HERE GRAPH

If we recapitulate a little, when configuring the Balanced Scorecard, we should consider the previous figure. The organizational Infrastructure is a key element for a correct design, of there the necessary thing that it is to use the technological means appropriately with those that the organizations can count, the maintenance of a good organizational climate, the proposal of formative programs for the personnel in order to solidifying their functions and tasks and, in definitive, an administration of RR.HH. adapted and chord to the necessities of the company.

In a way or other, everything contributes it to give him "quality" as for efficiency and effectiveness, to the processes of the company, entering of full in the concept of "chain of value". The certain thing, is that with a good methodology we can eliminate activities and/or processes that don't contribute in this chain, analyzing pormenorizadamente the productive process and - for the sake of offering an exceptional product or service at last - to apply ABC/ABM. after all, it is to generate value as much for the client as for the shareholder that, in connection with the use of this tool, they are been of the own Strategy of Business.

For the side of the Clients, it seems clear that a good company image, some prices and an excellent quality, a good post-sale service and an extraordinary relationship, etc, they make them to be variable that they derive of an excellence in the processes and activities of the company, that which, from this optics, it generates an important fidelización.

And, in last term and in the case - general - of the companys with spirit of lucre, it affects it from a positive way to the Shareholder. Their primordial objective is the increase of its profitability that can be derived - simplifying the outline a lot - by means of a growth of the business or of a remarkable reduction of costs.

* * * * *

Don't forget to REGISTER FREE in our montly bulletin and allow us to stay informing you Clic Here

Return to BALANCED SCORE CARD

© 2.007 BusinessOnlyBusiness.com. Todos los derechos reservados. All rights reserved.
 Todas las marcas registradas son propiedad de la compañía respectiva o de BUSINESSCOL Ltda - BusinessOnlyBusiness.com
All trademarks are owned by the respective company or by BUSINESSCOL Ltda - BusinessOnlyBusiness.com

Subscribe to the Portal free Click Here