client's perspective reflect the positioning of the company in the market or, more concretely, in the market segments where it wants to compete. For example, if a company follows a strategy of costs it is very possible that the key of its success depends of a high market quota and some lower prices that the competition. Two indicators that reflect this positioning are the market quota and an index that it compares the prices of the company with those of the competition. The internal perspective picks up indicators of internal processes that are critical for the positioning in the market and to take the strategy to good port.

In this perspective it is taking an important look that part of the Business Intelligence that is centered in the handling of the márketing relationships - the other two big areas of interest are the minoración of costs and the analysis of the profitability -, concretely the techniques of CRM - Customer Relationship Management - where a true technique of analysis of data is applied "Mining Dates" important to end up knowing the likes, necessities and preferences of the Client.

In syntony with the lines strategics marked by the organization and with their vision, we should analyze our clients very well, to analyze our possibilities very well in the market through their segments and, evidently, everything must be aligned with the financial objectives that we want to get. Somehow our main objective is the generation or proposal of Value for the Client, already obtaining the the client's well-known Satisfaction and its rising Fidelity.

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