7. As Implementing CRM?

To implement CRM in a company the following steps they should be continued:

to - Analysis

b - Design

c - implementation Strategy

d - Setting in march

The first step is that of analysis in the one that a study of the current situation of the relationship should be included with the clients, the competition, the situation of the industry and the relationship with the suppliers.

In the design stage it is very important to keep in mind that if we are successful in the implementation of the CRM the logical result will be the growth of the company for what we have to make a planning of the same one. We will also take charge of designing: the method to use to obtain the clients' information; the form of exchanging information among the different sectors of the company; the technological platform.

When we speak of implementation strategy we refer to that to apply CRM is not of to install a software and to wait the results but rather it is a total change of the philosophy of the company that should be in their group centered in being able to satisfy the client starting from that moment, for what should be qualified the whole personnel and to inform it of the importance that has that all the departments are integrated and guided to the attention of the same one.

When the implementation was carried out before in a PyMe or microcompany some of the points mentioned they can be excluded and other to acquire a bigger importance. A point that should be very kept in mind in the application of the administration of the relationships with the clients in companys of this size it is that of the personnel's training, since many times these they are not interiorizados in the vision of the company.

In the smallest companys the technological platform usually is not a great problem, since many times the information you can manage from a single computer.

Another point to which should be lent more attention of the one than he/she gets used in the small companys it is the pursuit of the changes in the market and the client's preferences.

Once all the previous steps the company was completed it can begin to operate with its new philosophy but always controlling and monitoreando closely to be able to react quickly to the necessities of the market and to solve the errors that can arise.

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