8. ¿Who should Implement CRM?

Those that CRM implements are the companies that want to direct all its organization, technology, personal and culture toward the client, the solution of its necessities and the attainment of a repurchase for this way to have a faithful client.

For this  fidelizatión way exist 4 main steps those are continued which are first the knowledge of the markets and those that this of the clients after this the company should create an offer that should be derived of the investigation that made previously to know the market and to direct it to its target, there is that “to understand that each client (or each group of clients or segment)  has some necessities and different expectations”, after this  was carried out the satisfactory sale where one will have a product procedure, billing and shipment for this it is necessary to keep in mind that “the elements to manage would be the administration of the force of sales (their planning and control), the use of appropriate Channels, the efficiency of the processes of pursuit of sales, the administration of the contacts with the client for the different Channels, etc.” and finally it will be given a service post sale where fidelización programs and service will be made to the client according to the necessities that this  wants to satisfy with the product or service that it offers; “the fidelización comes from the satisfaction and the satisfaction will come from having developed the previous phases of the CRM correctly cycle  .”

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