1.  CRM Origins

2. Definition  and CRM Concepts

3. Advantages and disadvantages of the CRM (Customer Relationship Management)

4. CRM Benefits  (Customer Relationship Management)

5. Components of the CRM (Customer Relationship Management)

6. Tools of the CRM (Customer Relationship Management)

7. Implementing CRM (Customer Relationship Management)

8. Who  should implement CRM

9. Five Motors of the CRM (Customer Relationship Management)

10. Costs of CRM (Customer Relationship Management)

11. How to select the  CRM solution 

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